Coffee Word Art was a part of the modern retro and vintage movements which began in the 30's and has experienced resurgence in popularity during the last few years. Like most retro and vintage style illustration, these signs feature innovative typography combined with unique graphic qualities.
Coffee Word Art differs from the other forms of this art in that the main subject isn't meant to garner an emotive or sensory response from the viewer. In many ways, this art category is the most commercially appealing and decorative of the Coffee Word Art genre. That's because it isn't focused on the objects in the artwork but rather how the viewer perceives the subject in question. For example, the work by Andrea Roberts known as 'Morning Light Coffee' has nothing whatsoever to do with coffee but a lot to do with what people's impression of coffee drinkers is. The typography and image suggests that the people who drink this company's beverage are adventurous, daring, and strong-willed people who are always looking for a challenge.
While this may not seem like an important difference, it actually is. Rather than expressing characteristics about a certain subject or item, Coffee Word Art chooses instead to appeal to the person who would choose to incorporate that object into their normal routine. This means that these artworks can be used as highly unique and personable decoration choices in businesses or homes. It also means that this artwork bridges the gap between consumer and provider, making it one of the most fascinating works of combined artistic and commercial sensibilities that has been produced since Andy Warhol helped to develop pop art.
The stylistic range of these works are as diverse and individualized as the people they represent, although vintage works such as the 'Fresh Brew' series by Daphne Brissonnet and retro styles like 'Cup'pa Joe Best in Town' are highly prevalent in this unique combination of coffee and sign art. Classical depictions, pop art creations, and nearly every other modern style are available in Coffee Word Art.
