Our History
FulcrumGallery.com began in 2002 from a shared passion for art, design, and scalable software. Founded by friends with deep engineering roots and a love for home décor, we set out to blend technology with curation—turning a side project into a destination for framed art, canvas prints, and posters. As we like to say: do what you love, and excellence (and customers) follow.
We didn’t plan to enter e-commerce at first. FulcrumGallery.com started as a real-world demonstration for our Metaverse Corporation Content Management System (CMS)—proof that non-technical teams could update a complex site with ease. Rather than a fictional demo, we built something useful: a living, searchable online art gallery that could scale.
The site debuted on October 10, 2002 with classics—from Salvador Dalà to modern masters. As artists submitted work and demand spiked, customers asked to buy art online. We relaunched as a full e-commerce gallery on September 26, 2003.
We grew from a few hundred original oils to thousands of fine-art prints, then introduced our interactive online Frame Shop in 2004. Today, FulcrumGallery.com offers 200,000+ art prints, photography, and posters plus custom framing, canvas transfers, and made-to-order finishes. Orders are crafted in our New Jersey facility and shipped worldwide from South Brunswick—delivering museum-quality wall art in the sizes and styles you need.
Frequently Asked Questions About Our History
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When was FulcrumGallery.com launched?
We launched as a live CMS demo on October 10, 2002 and relaunched as an online art store with e-commerce on September 26, 2003.
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What makes FulcrumGallery.com unique?
We evolved from a real software demo into a leading source for framed art, canvas prints, and posters—combining powerful site tech with expert curation and custom framing.
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Where is FulcrumGallery.com based?
Our framing and fulfillment facility is in Passaic, New Jersey, and we ship wall art to customers worldwide. Family owned business by TheKowalczykgroup.com
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What types of art do you sell?
Originals and open-edition art prints, photography, canvas transfers, and framed posters across popular styles, subjects, rooms, and sizes.
Our Name
A “fulcrum†is the support on which a lever pivots—signifying balance, strength, and transformation. It captures how art works in the home: grounding a room, reflecting culture, and harmonizing emotion with design.
FulcrumGallery.com aspires to be that balancing point—curating wall art that resonates personally, fits your style, and brings visual harmony to living rooms, bedrooms, offices, and beyond.
Frequently Asked Questions About Our Name
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Why is the gallery called FulcrumGallery?
The name reflects art’s role as a “balance point†in design—just like a fulcrum—helping anchor spaces with color, scale, and style.
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What does 'fulcrum' mean?
It’s the pivot point of a lever, symbolizing balance and support—mirroring our mission to unite culture, craftsmanship, and personal expression.
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How does the name relate to your art collection?
Our collection is curated for aesthetic balance and emotional impact, from minimal prints to bold statement pieces—all available with custom framing.
