by Fulcrum Gallery Staff
29. May 2015 09:44
When it comes to French commercial artists from the Art Nouveau period, one would be remiss to skip over Jules Cheret. Despite having passed away in the fall of 1932, his work continues to mesmerize art and advertising students alike. Here’s a snapshot of his career and some of his famous framed art:
Born in the late spring of 1836, Cheret officially began his artistic career in 1849. He started with a brief apprenticeship in France and later moved on to England. Once there, he focused his attention on London’s most famous entertainment venues. Among them were the now iconic Moulin Rouge, Olympia, Palais Garnier and Folies Bergere. During that time, he created a highly visible and coveted series of posters. Many of them featured dancing girls designed to promote the venues’ assorted shows. The collection of framed art produced for such venues includes the following prints:
- Folies-Bergere Le Miroir
- Pantomimes Lumineusses Theatre Optique of E. Reynaud
- Folies Bergere La Loie Fuller
- Alcazar d’ Ete Kanjarowa
The much sought after posters were not the only works he produced throughout his career. Cheret was also known for his paintings, book jackets and extensive advertising work with a variety of commercial enterprises. They often included elements like great coloring, watercolor washed backgrounds, floral designs and engaging subjects like actresses. Among the ones immortalized in Cheret’s works are Rene Maizeroy and Sarah Bernhardt. Examples of his commercial work include advertisements for the following companies:
- Monaco Parfumerie Distillerie, Iris Villa Monte-Carlo
- Quinquina Dubonnet Aperitif
- Saxoleine, Petrole de Surete
- Vin Mariani, French Tonic Wine
Because of his large body of impressive artwork, he later went on to win the prestigious Legion d’honneur (1890).
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Cultural Art | Featured Artist | Framed Art | Vintage Art | Word Art
