Framed Art in Focus: Remembering Frenchman Jules Cheret

by Fulcrum Gallery Staff 29. May 2015 09:44

When it comes to French commercial artists from the Art Nouveau period, one would be remiss to skip over Jules Cheret. Despite having passed away in the fall of 1932, his work continues to mesmerize art and advertising students alike. Here’s a snapshot of his career and some of his famous framed art:

Jules Cheret - Folies BergereBorn in the late spring of 1836, Cheret officially began his artistic career in 1849. He started with a brief apprenticeship in France and later moved on to England. Once there, he focused his attention on London’s most famous entertainment venues. Among them were the now iconic Moulin Rouge, Olympia, Palais Garnier and Folies Bergere. During that time, he created a highly visible and coveted series of posters. Many of them featured dancing girls designed to promote the venues’ assorted shows. The collection of framed art produced for such venues includes the following prints:

  • Folies-Bergere Le Miroir
  • Pantomimes Lumineusses Theatre Optique of E. Reynaud
  • Folies Bergere La Loie Fuller
  • Alcazar d’ Ete Kanjarowa

Jules Cheret	Bonnard BidaultThe much sought after posters were not the only works he produced throughout his career. Cheret was also known for his paintings, book jackets and extensive advertising work with a variety of commercial enterprises. They often included elements like great coloring, watercolor washed backgrounds, floral designs and engaging subjects like actresses. Among the ones immortalized in Cheret’s works are Rene Maizeroy and Sarah Bernhardt. Examples of his commercial work include advertisements for the following companies:

  • Monaco Parfumerie Distillerie, Iris Villa Monte-Carlo
  • Quinquina Dubonnet Aperitif
  • Saxoleine, Petrole de Surete
  •  Vin Mariani, French Tonic Wine

 

Because of his large body of impressive artwork, he later went on to win the prestigious Legion d’honneur (1890).

How to Properly Align your Framed Art

by Fulcrum Gallery Staff 28. February 2015 16:28

Properly aligning framed art on the walls of your home may seem a daunting task. Should the pictures line up according to the top or bottom edge? Or the middle? Or should they be hung salon style with the entire wall covered by art? The answers to these questions vary greatly depending on personal preference, room aesthetics, and the size of the art. Use these easy to follow decorating tips to achieve the best look for your space:

 

Aligning Art by the Top or Bottom Edges

For many folks, aligning art by either the top of bottom edges of the frame is the simplest and easiest method. The sizes of the pieces do not need to be the same and it's easy to interchange one piece for another at a later date.

Best place to use: Align art by the top edges when displaying art beneath a shelf or row of upper windows. Align art by the bottom edges for display just above a large piece of furniture such as a sofa or sideboard.

 

Aligning Art by the Middle Point

Aligning art by the middle point of the picture is a more complicated approach. However, it is the one most frequently used in museums and galleries. An exact method of measurement can be performed to achieve expert results, or many at-home decorators just "eyeball" it.

Best place to use: Align art by the middle point for display in long hallways or great ballrooms with little furniture.

 

Salon Style Art Wall

A large mass of art displayed on one wall space is considered the "salon style." Overall, the shape of the group may form a square or rectangle, but this shape is not absolutely necessary. The key to perfecting the salon style is making sure the frames complement each other nicely. Placing an ultra modern industrial style frame next to a French scroll work piece may seem out of place.

Best place to use: Align art in a salon style when the sizes of the art vary widely or are generally small. Use in the main gathering room where a large open wall space exists.

 

Align Art in a Vertical Orientation

Aligning art in a vertical orientation is the most uncommon of all display methods. However, this style can work well in small spaces. Generally, the width of each piece should be the same or nearly the same for the best look.

 

Which of the above decorating and aligning tips will you use next?

 

Read more about our frames!

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