Making A Statement With Art

by Fulcrum Gallery Staff 15. October 2015 08:47

William Vanscoy	No Place To Fall

 

 

“No Place to fall” is a beautiful, lively photograph taken by none other than William Vanscoy. Vanscoy believed that what was being expressed made photographic art rather than what was being seen. He merged together traditional and digital photographic landscape because he believed it was important to capture the beauty of life and nature.

 

Style Of Art

William Vanscoy did a wonderful job with making this piece one that is well sought-after. By capturing timeless and detailed scenery, his photographs look as if you are looking at the scenery in person rather than a photograph. Vanscoy uses digital capture and extensive digital post-production to make his photographs. Sometimes he combines multiple photographs to create one realistic image. “No Place to fall” made it clear that Vanscoy did not need to describe or give further explanation to his pieces; he rather lets them speak for themselves. This gives the viewer a wide range of imagination to explore while looking at this photograph. This piece creates a sense of:

·         Wonder.

·         Serenity.

·         Beauty.

·         Self-expression.

 

This photograph is not explained which leaves it up to you to interpret the meaning.

 

Jeff Maihara	A Glimpse of London

 

 

Accenting The Piece

“No Place to fall” is a very bold piece. Although it is a big enough statement on its own, it can easily use small accents when hanging in a room. This piece could go well in any type of room but would work very well in a living room. By using beige, brown or dark tan colors around the room, this photograph will pop even more. Making this the focal point of the room would be a bold choice and really pay off when your guests can’t take their eyes off of it. Pairing the photograph with a beige colored picture frame would contrast with the darkness of the painting and bring out the details of the work.

 

Unintentional Popularity 

Many owners of this piece describe it as “beautiful” and that is exactly what it is. Vanscoy captured this scenery perfectly. Some elements that reflect beauty are:

William Vanscoy	Too Much To Ask

·         The sun shining through the trees.

·         The balance between light and dark.

·         The extreme detail in the photograph that Vanscoy captured.

·         The aspect of serenity.

 

Because of these elements, there is no question why this piece is so popular. Why wouldn’t you want to have this calming and beautiful photograph in your house or place of work? The only way to explain this photograph to a viewer would be to call it a “statement piece.” You could add other photographs around that complement “No Place to fall” but it could also work well standing on its own. This is such a bold piece; you could have bare beige colored walls with this, as your only hanging piece and the room would be beautiful.

 

Although the piece could be interpreted many different ways, one thing we can all agree on is the beauty is exudes. With the contrast, realism and serenity of this photograph, it’s no wonder it’s so popular and could work so well in many different settings.

 

Framed Art in Focus: Remembering Frenchman Jules Cheret

by Fulcrum Gallery Staff 29. May 2015 09:44

When it comes to French commercial artists from the Art Nouveau period, one would be remiss to skip over Jules Cheret. Despite having passed away in the fall of 1932, his work continues to mesmerize art and advertising students alike. Here’s a snapshot of his career and some of his famous framed art:

Jules Cheret - Folies BergereBorn in the late spring of 1836, Cheret officially began his artistic career in 1849. He started with a brief apprenticeship in France and later moved on to England. Once there, he focused his attention on London’s most famous entertainment venues. Among them were the now iconic Moulin Rouge, Olympia, Palais Garnier and Folies Bergere. During that time, he created a highly visible and coveted series of posters. Many of them featured dancing girls designed to promote the venues’ assorted shows. The collection of framed art produced for such venues includes the following prints:

  • Folies-Bergere Le Miroir
  • Pantomimes Lumineusses Theatre Optique of E. Reynaud
  • Folies Bergere La Loie Fuller
  • Alcazar d’ Ete Kanjarowa

Jules Cheret	Bonnard BidaultThe much sought after posters were not the only works he produced throughout his career. Cheret was also known for his paintings, book jackets and extensive advertising work with a variety of commercial enterprises. They often included elements like great coloring, watercolor washed backgrounds, floral designs and engaging subjects like actresses. Among the ones immortalized in Cheret’s works are Rene Maizeroy and Sarah Bernhardt. Examples of his commercial work include advertisements for the following companies:

  • Monaco Parfumerie Distillerie, Iris Villa Monte-Carlo
  • Quinquina Dubonnet Aperitif
  • Saxoleine, Petrole de Surete
  •  Vin Mariani, French Tonic Wine

 

Because of his large body of impressive artwork, he later went on to win the prestigious Legion d’honneur (1890).

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